After graduating from ArtEZ University of the Arts in Arnhem, Jim Kremers immersed himself in the fashion industry, working with three major companies. He designed numerous collections in collaboration with creatives such as Pharrell Williams, Cynthia Cactus, Jaden Smith, Aitor Throup, and Andrea Rosso. These experiences shaped his design process, allowing him to work across various sectors, from casual basics to premium collections.

For the past few years, he has worked as a freelance senior product designer, partnering with brands to create cohesive, innovative collections. His focus is on developing products that reflect a brand’s identity while staying aligned with market trends and consumer needs, including graphic and artwork elements.

With over 25 years of experience, his studio specializes in creating dynamic, commercially successful collections. Based in Rotterdam, he works closely with brands to develop cohesive collections across all product groups, with a specialization in men’s jersey, knitwear, and graphic design. From concept to finished product, he oversees the entire design process, ensuring each collection aligns with the brand's identity and market demands.

Taking a strategic, hands-on approach, he combines market research, creative seasonal storylines, and technical specifications to deliver seamless results.